John Sterling is a veteran sales leader, entrepreneur, and founder of Sterling Sales—a sales performance firm helping companies drive sustainable revenue growth through practical, proven training. With decades of frontline experience building businesses and leading national sales teams, John delivers a no-nonsense, results-driven approach rooted in both classic sales principles and modern execution.

Prior to launching Sterling Sales, John founded and scaled multiple ventures, authored the bestselling book Sales for Noobs, and created the Noob School Podcast, where he shares insights to help sales professionals—from entry-level to executive—sell with confidence and clarity. His style is direct, relatable, and built to resonate with leaders who demand outcomes, not fluff.

At Sterling Sales, John partners with founders, CEOs, and sales organizations to deliver tailored coaching, workshops, and on-demand programs that accelerate pipeline performance and improve close rates. His mission is simple: empower people to sell with integrity, influence, and measurable impact.